Houston Family Photographer | Top 4 Outfitters for Family Sessions

One the most common laments I get from clients is, “I can’t seem to find coordinating family outfits for our upcoming session! How can I make this easier?” I’m a mom of three—I get it. Rather than sorting through FIVE closets to scrounge up semi-coordinating outfits, we as moms decide that it would probably be easiest to the just start all over and go buy some fresh new clothes. That being said, as busy moms, making a trip to a men’s store for Dad, the women’s store for mom, and then another trip for the kids just sounds miserable. So, just like Target is the one-stop-shop for home and groceries, these are my top 5 stores for finding clothes for the entire family. I want to make your job a little easier!

My Top 4 Favorite Outfitters for Family Sessions

  1. Gap—Gap has a classic, yet colorful style. They’re my go-to store because you can find one in any city, they have clothes for newborns up to adults. Their clothes are great quality, reasonably priced, and will stay in style until you wear them out! They run true to size, so ordering online is pretty safe. (Plus, they usually have great sales going on—like the current up to 50% off everything online…plus and additional 20% off the total. Can’t beat that!!

  2. Old Navy—Looking for something similar to Gap but on the cheap? Old Navy offers amazing discounts if you’re buying clothes in bulk (like for the family). They also have some trendier, edgier, and funkier clothes than you’ll find at Gap if you’re looking for that. I always get stuck looking at their amazing accessory selection!

  3. H&M—This store is great for mixing up the style. You can even search collections online based on the style you’re going for. For instance, under “Campaigns,” you can see their Denim Style, Guide, Shades of Fall, Masters of Monochrome, and more. Under “Shop by Concept,” you can view party, casual, modern classic, premium quality, or trendy collections. Of course, you can search by product or sales, too. H&M has a HUGE selection, and they make it so easy for customers to pull a specific look together.

  4. Nordstrom Rack—Want a luxury department store collection without hurting your wallet? Check out Nordstrom Rack! They offer a similar leading fashion selection as Nordstrom but at a discounted price. They also provide easy online shopping convenience for everyone from baby to Dad, but I always like to take an afternoon out for this one. ;)

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Bonus: So, the kids and Dad have their clothes, but you want to splurge on something extra special and beautiful for the session. These are my personal favorites for Mom:

  • Free People (a specialty bohemian and vintage brand)

  • Zara (a Spanish-founded fast fashion brand)

  • ASOS (British online fashion and cosmetic retailer)